Transform Your Strategy By Highlighting Your Home's USPs When You Sell
If you are gearing up to put your home on the market soon, check out this article to make sure that you highlight the right features that will help you to sell your home for more.
When you decide it is time to move home, your thoughts are likely filled with the logistics of packing and moving and dreams of settling into your new home. But the moving process is a journey, and there is much to address before you reach that stage.
It starts with marketing, an essential but not particularly exciting part of the process for the homeowner when compared with the search for your next home. The idea is that your property is promoted in the best way possible to a large audience of potential buyers. Using technology, video footage, aerial images and photography, it is possible to create exquisite marketing materials to showcase your home in the very best light. All of this material will be used to attract the interest of potential buyers.
You may already know that it is advisable to declutter your home and deal with those niggly little DIY jobs around the house before you put it on the market. You may also know that many people have fresh flowers for their photoshoots or some crisp fresh croissants on a tray to stage the property and help to sell the lifestyle of living in your home. But what about the words used in the brochure? What should your brochure actually say?
Well, it is much more than simply a bullet-point list of facts about the home. And it should also be more than a list of rooms and measurements or a list of features in each room (has anyone ever needed to know that there is a radiator in a room or chosen one property over another because of the location of plug sockets?)
The text in a property listing serves a crucial purpose-to sell the dream and the lifestyle that you and your family could have if you chose this property to call home. It's not just about listing the facts or features of the home. It's about highlighting the unique selling points (USPs) that set your home apart from others on the market. These USPs are what will make your home stand out to the buyers searching for their dream home.
Use the marketing brochure's text to showcase how the sunlight streams in through the kitchen window early in the morning or how the gardens are filled with birds that sing joyfully throughout the day. Don't waste this valuable opportunity to point out TV points or other facts about the property that will not help sell the dream of living there.
And the age-old adage "a picture paints a thousand words" is certainly true here, too. Use the photography to showcase these USPs. Perhaps you can set up your garden to show enjoying a cool drink in the summer on your terrace or, if selling your home in the winter, light the fire to amp up the cosiness.
Highlighting these features, or little extras, about your home is what will set your home apart and speak directly to the perfect buyer for your property. And why do you need to find the perfect buyer? Why not just aim to sell to whichever buyer wants to buy your home? Because, the perfect buyer will place more value on your property because it is ideal for them. If your property is precisely what they're looking for, they will be prepared to pay a higher price than another buyer who may compromise on certain things. After all, when selling your home, your aim is to achieve the highest possible offer, not just any offer.
When putting your property on the market, make sure that you and your agents highlight the unique selling points (USPs) to showcase the lifestyle that your home offers. Perhaps your garden is private whilst also being a suntrap throughout the summer? You may have a well-used garden bar when you have your friends and family over for a BBQ. Or perhaps you have a delightfully cosy living room perfect for family movie nights in front of the roaring fire. These are the aspects of your home that will resonate with potential buyers and make them envision the life they could have in your property.
To discover how we market homes in a way that finds that perfect buyer 'needle' hidden in the property market 'haystack', get in touch with our team today.