Unlocking Home Sales - The Critical Role of Viewing Feedback
If your home is on the market for sale, you have no doubt had lots of viewings. But have you had any feedback from these viewers? Read this article to find out how you can use viewing feedback to shape the marketing strategy to get your home sold this summer.
So you've put your home on the market for sale, had a photoshoot and approved the brochure. Your excitement builds as you launch the property to the market; you see the for-sale board being put up, and you patiently wait for the viewings to come. You spend time cleaning and presenting everything so that it looks just right, and then you wait with bated breath to find out what the viewers think.
It can be nerve-racking, waiting to hear if they liked it, waiting to know if they want to make an offer. Each viewing appointment represents an opportunity to move on to your next chapter, your dream home. Unless you receive offers straight away, you might be left without any sense of whether the viewers liked your property or not. Of course, if they don't make you an offer to buy your property, you can assume that it wasn't for them. But why? This is where the feedback comes in.
After the viewing appointments, your agent will call to gather their feedback. This feedback can be invaluable to homeowners trying to sell their property. It provides an indication of how your property is performing in the market, whether you have competitors to consider, and most importantly, how you can take control and improve your property to facilitate a sale.
Of course, if the viewers don't want to offer on the property, it is valuable to understand why. Whilst it might not help to sell the property to that particular buyer, you can use their feedback to encourage a sale from other buyers in the future.
If you can't get any useful feedback from viewers and you still haven't sold, then what can you do? You don't know how your property is being received by the market, so your only option is to reduce the price. Imagine if people are put off by some of your adventurous interior design choices. With a simple weekend of DIY and a few tins of paint, you could remedy that without having to reduce the price. That could save you thousands of pounds. Or perhaps you like to leave your garden wild to attract wildlife and insects, but potential buyers don't share your feelings towards wildlife, and all they can see is an overgrown garden with lots of work to do?
Without asking viewers for their feedback, you'll never know.
Of course, it could be that the price is simply too high and a reduction is necessary. Your agent's viewing feedback call should include a question that asks viewers for their opinion on the price, even if they don't intend to make an offer. It is absolutely possible that the property simply wasn't for them, but they felt that the price was accurate for the property. This way, you won't need to reduce.
Many homeowners are unaware of what viewers or the broader market think of their property and its price. However, this simple question, when seeking feedback, could help you avoid unnecessarily reducing your property price, keeping that valuable money in your pocket. Make sure you choose an agent who can gather quality feedback and help you strategise properly when trying to sell, not just one who asks if viewers liked it or not and then tells you to reduce if you haven't sold within the first six weeks.
For more information about how to sell your property for the very best price possible, get in touch with our team of property experts today.