Top tips for marketing a property for sale during winter
You might think that trying to sell your home during winter is just a lost cause and that you'd be better off waiting until Spring when the days are longer and the gardens look better. But there are many reasons why you shouldn't wait. This article explains why selling your home in winter is a great idea.
Selling a home involves the preparation of marketing materials, photographs and video footage to showcase your property in the very best light in an attempt to attract viewings from potential buyers. It makes sense then that the images should be as good as possible. With that in mind, should you wait until Spring, when the property looks better with a springtime garden filled with colourful flowers and bluer skies. Not to mention longer days and milder weather for those all-important viewing appointments.
But, there are many benefits to selling your property during winter, and you can use these benefits to maximise the sale price of your property, create some truly unique marketing images and harness selling techniques that are only possible during winter.
- Cosy homes - Winter offers an excellent opportunity to turn up the cosy factor in your home and warmly welcome your viewers from the winter weather with ambient lighting and roaring open fires. Imagine coming in from the cold into a cosy, warm home - what could be better? This will leave a fantastic first impression on your viewers that can not be replicated during the warmer months.
- Serious buyers - if a buyer is heading out into the night, in likely unpleasant weather, then it is a safe bet that they are serious buyers who are genuinely looking to buy a property.
- Twilight imagery - Twilight imagery is the use of this magical time of the day to capture an image of the exterior of your property with a pink-sunset sky as a glorious backdrop. Also, there is the option to turn on all of the lights to create a welcoming golden glow. These images are different and can stop the scroll of property searchers online because the photos stand out from the crowd. Put simply, twilight is earlier during winter, allowing an excellent opportunity to capture these images. During summer, the skies may not be quite so dramatic, and twilight is not going to be until quite late in the evening, but during winter, this happens in the afternoon.
- Less competition - It is well documented that, in years gone by, homeowners were advised to wait until Spring to market their properties because this is when the property market picks up again after a quiet winter. However, this is no longer the case, and the property market is considerably less seasonal. However, you have an opportunity to capitalise on this mistaken belief. If more properties are available in the market for buyers to choose from, you have more competition to find a buyer. This can have a knock-on effect on the ultimate sale prices. If you were to market your property with less competition, you would have the chance to sell for a higher price.
Selling your home should never be dictated by seasons or market conditions; it is entirely driven by your own circumstances and needs to sell. With that in mind, you should absolutely not try to delay based on the time of year or the seasons. In fact, selling your home at a quieter time of the year could be the key to getting an excellent offer from a serious buyer.
To find out more about selling your home in winter, contact our team of property experts today.