Is it possible to sell your home without broadcasting it to the world?
Are you considering selling your home but feel resistance because you would prefer not to broadcast your plans to the world or have not yet told your family, friends and neighbours about your intention to move? The good news is, there is a solution. Read on to find out how you can sell your home discreetly without sharing your plans with everyone.
Putting your home on the market for sale is a huge deal. Often, a homeowner will consider moving house for a year or sometimes longer before finally taking the plunge. A key consideration is telling your friends, family and neighbours of your plans to move. For some homeowners, this could be a reason to delay a move. For various reasons, you may not be ready to share your plans with everyone. You might not want to share your plans to move with others just yet. Or, you may prefer not to disclose the value of your house to everyone. Or perhaps you don't want people to nosy around your virtual tour or photographs unless they are interested in actually buying a property.
So, what are your options?
It is possible to market your home for sale discreetly without broadcasting it to the public.
No online presence, no 'for sale' board, and no social media posts on the agent's profile. Sound like a good idea to you?
But without fully marketing your property, how will you find a buyer?
It is possible, but it's not easy.
Your estate agent must have a strategy in place to promote your home to the right buyer. Without being able to utilise all the marketing methods available to them, they must have alternative options. Otherwise, in all honesty, there is little hope of selling your property, or at least not for the best price.
It comes down to the database. All estate agents will likely have a jam-packed database stuffed with potential buyers' contact information. But in reality, not all of those people will be actively looking to buy a home, and even fewer will be looking for a home in your price bracket. So, there are going to be limited potential buyers, meaning that you need to be absolutely sure that the estate agent you choose to sell your home for you has a clean database of potential buyers that they are confident are actively looking to buy a property. Big numbers might sound impressive, but they mean nothing if it's just a list of unengaged names and addresses. This won't help you to sell your home. A big database is not as good as a strong database!
Without the use of the property portal websites to bring interest from potential buyers to look at your property, there must be alternative methods to find that all-important buyer.
You could look for an agent that operates a VIP buyers' club, showcasing discreetly marketed properties to only the most serious and discerning buyers. This would be a great way to sell your property without broadcasting it to the world and relying on the property portals to find a buyer.
Or your agent may utilise innovative software that can, with pinpoint accuracy, identify the buyer on the system that is most suited to your home. Technology has come a long way in recent years, and it is possible that your agent utilises these advances to make their databases work effectively for them. More than just a list of names and addresses, these agents who embrace innovation and harness the available technology can search through their database of buyers to promote your home to only those who are searching for a property just like yours.
Having a strategy is essential. Simply asking an estate agent to sell your house without any traditional marketing means the agent must have a plan; otherwise, you will just have tumbleweeds. If you opt for the conventional marketing approach with online promotions, you run the risk of scheduling appointments that don't lead anywhere, attracting viewers who are not a good fit for your home, which means you waste your time and theirs.
If you are considering selling but haven't been ready to share it with the world, get in touch with our team. We can craft a strategy that encourages buyers perfectly suited to your home without the need for publicly displaying everything for the world to see.
Get in touch to find out more.