Top things a buyer is looking for in a new home.
When putting your house on the market, you might think you need to do nothing more than take some lovely photographs, and the buyers will come. But what if you could hack the situation to ensure you get viewings and offers? Read this article to find out how.
When we come to the decision to move house, we all compile a wish list of features we would love to find. But when selling a property, many of us don't know what features a potential buyer might be interested in.
Why is it important to know this you might be thinking? If you know what most buyers are looking for, you can tailor the marketing of your property to highlight these features. The result? More interest, more viewings and subsequently, more offers.
So, what are buyers most interested in when searching for a new property?
Potential: Topping the list is refurbishment potential. Many of us love to put our own stamp on a new home, and when you consider that doer-uppers often come with a substantially lower price tag, it is easy to see why these properties have high interest. If your property needs a little TLC, highlighting this fact in your brochure is the key to securing that all important sale. Your home is in excellent condition, but is there an opportunity for an extension. As long as you detail whether planning permission is already in place or this opportunity is subject to planning permission, you can highlight this potential in your marketing.
'Turn-key' property: Conversely, a close competitor would be a property ready to move into. This is appealing to buyers who are not interested in doing work on a property and are searching for something they can move straight into. This may not necessarily mean the property is newly decorated or interior designed. It could mean highlighting that extensive or costly tasks have already been done, such as a new boiler or double glazing, meaning that the buyer doesn't have to think about these complex tasks.
Technology: Smart tech is proving to be a key selling feature, with gadgets and gizmos that make our lives easier. The possibilities are almost endless here, such as fingerprint door locking systems, automatic robot vacuums or lawn mowers, or even a dry cleaning machine that can take your shirts from wet to ironed and ready to wear in minutes.
Gardens: Outside space is popular among buyers, whether a small patio, balcony with a bistro table and chairs, large potted plants, or a sizeable lawned garden filled with trees and seating areas. Outside spaces allow a lifestyle when living in a property, BBQs or garden parties in the summer, early morning coffee's with the birdsong as the sun rises, children's paddling pools and trampolines - all only possible with outside space and so, it is a critical feature that many buyers look for when searching for a new property.
Location, location, location: Finally, the important features that are ultimately vital for a buyer and will influence which properties they view involve the location, local amenities, school catchments and transport links. These elements will shape a homeowner's lifestyle whilst they live in the property, where they will shop, where their children will go to school, and how long they will have to commute to work each day. With such a significant impact on the lifestyle, it is clear to see why the location of a property is so crucial to a buyer.
Thus, when you assemble the marketing for your property, highlight the features a buyer is most interested in to appeal to their needs and ultimately lead to a sale.
If you are considering selling your home, get in touch with our team of property experts to get the ball rolling.