Don't get left behind in a changing property market - make sure you are always on the ball
The property market is ever-changing, so if you are trying to sell your property, you need to be proactive to ensure that your home appeals to buyers. Read this article to learn how to align your home's marketing with the market.
The property market is ever-changing and is affected by a wide variety of different things that make it tricky to predict. If you are trying to sell your home, the advice you took when you initially came to the market may be out of date now. Sitting on the market for months, or even sometimes years, is counterproductive and harmful to your sale. You must review the marketing and activity in your property regularly to ensure that you are in line with the market at all times and, therefore, have the best chance of selling.
If you have had your property on the market for 2 months or more, it is time to take stock so that you can see how things look moving forward.
Review: It is essential to review the marketing so far to see what has happened and how that has impacted your chances of a sale. Perhaps you have had many viewing appointments but no offers, or maybe you've had no viewings at all. Knowing where you are right now forms your starting point and allows you to monitor how your property sits within the market, particularly in a changing market. Arrange a meeting with your agent to discuss feedback and online activity for your property.
Refresh: It is advisable to refresh the marketing of a property every three months or so. Seasonal photographs should be updated if your property has been on the market long enough to have images from winter when we are now in Spring. A refresh and update of the photos helps to show your property differently and encourages interest and viewings from potential buyers who may have previously overlooked or discounted it. This is also an excellent opportunity to look at updating the brochure copy to highlight features that make sense in a new season; for example, there is no point in making a big deal of cosy winter nights in front of the log burner when it is now Spring. Instead, showcase the early morning sun that shines through the kitchen window or the sound of birdsong in the garden.
Relaunch: If you have made a plan of action for your marketing, altering the images, wording and perhaps even the price, the next step is to build a relaunch campaign. Rather than slowly making lots of little changes to your marketing and property promotion, hit the market with one big relaunch, reinvigorating the interest in the property and ultimately appealing to the potential buyers.
Selling a property is nuanced, and most buyers will choose a new home based on emotion, not logic. This means that if the pricing strategy is in line with the market value, the buyer can consider viewing, but they will only decide to buy if they are drawn to the property emotionally. This is why there needs to be thought behind the logical pricing and the emotional promotion, to combine perfectly and result in an offer from a buyer who has fallen head over heels in love with your property and can't wait to make it their home.
If you are still looking for a buyer for your property, it could be time for a new approach. Why not get in touch with our team for a brief chat to see how they can help you?