Discover the secret ingredient to ensuring that your home sells.
The way to clinch a viewing appointment with a viewer is ...
When searching for a new property to buy, you will most likely search online or receive an email from an estate agent about a new property that has just come onto the market. Registering your details with agencies to notify you when they list a new home that fits your requirements is common.
But what information do you want from these emails? Do you look at the photos? The floorplan? Or the video tour?
The chances are you will look at the information provided in that order. Initially, you'll look at the photographs, looking through the interior images of the property. Then you might consider the floorplan to get to grips with the layout and how many bedrooms there are etc., before finally watching the video tour or clicking through the virtual walk-through.
The more interested you are in a property, the further you will go down the rabbit hole, looking at more and more of the information available before you ultimately decide to make an appointment to view it.
So you may think that photographs are the most critical element to marketing your home. If you get the images right, you are sure to sell, right?
Sure, the images are important. They are the first thing a potential viewer will see, and if they don't pique their interest, they'll simply move on to the next one. You need to capture their attention to encourage them to stop and look further at the property.
If a viewer stops to look at your property, you have to give them something worth sticking around for. So, you provide a floorplan, so they can understand the home's layout. And a video tour, or perhaps a presented, TV-style video walk-through so that the viewer can see the property and the layout together, taking in the essence of the property, maybe the way the light fills the property or the views across the garden.
But finally, the way to clinch the viewing appointment with this viewer is the written description.
Of course, some viewers will make a decision very quickly, only scanning the layout on the floor plan and a few images before booking a viewing. But for those that well and truly fall down the rabbit hole, it makes sense to give them a wonderfully written brochure to really capture the magic of your property and solidify their commitment long before they've actually been to see it in real life.
Take this opportunity to tell the story of your home and describe the lifestyle your home could provide to the lucky new owners. What is a day in life like if you live in this property?
Perhaps you have the perfect spot to enjoy a cup of coffee in the morning. Or the fabulous sunsets that can be seen from the garden. Little moments of delight can be sprinkled through your written description that, unless your photographer is there at just the right time, can not be shown in a photograph.
Highlighting the key points and features is the main reason that there is wording on a property listing. However, using a description to tell the story of a day in the life in this property is more powerful in encouraging a viewing appointment than simply adding a bullet point list.
Bullet points are a great way to quickly and concisely tell the viewers about the various features of your property. But a written description fills in all of the gaps. It attracts viewers by selling the lifestyle available when living in the property and confirming the benefits of your home's various features.
If you would like to know more about how we put together premium marketing materials for the properties we sell, get in touch to discuss your home with one of our property experts today.