What are the key components required to achieve a successful sale of a property?
Are you planning to sell your home soon? Make sure you have these essential things in place before you launch your property to the market to maximise the price you achieve for your property and improve the experience of selling your home exponentially.
When you finally take the plunge and decide to put your property on the market, you hand over the preparation of the marketing to the estate agent. When you had your valuation appointments, you remember their presentation that said they would do photographs and put your property online to attract buyers. But do you know what they are actually going to do? Do you know what they should be doing? And what can you do to ensure you get the very best price for your home?
Here, we will share with you the various areas of marketing that will ensure a successful sale of your property at a price that you are delighted with. You can do plenty to help things along, working with your agent to present the property in the very best light possible to attract those buyers to come and view.
It is all down to the promotion of the property. The presentation of the marketing and the various avenues that are available to promote your property. There is much more involved than simply taking photos and uploading them to a website.
Buying a property is an emotional decision. Of course, there are some logical factors when it comes down to cost and negotiating offers, but the initial decision about which property to buy is almost always emotional. Buyers will view a property based on their initial interest and attraction. Can they see themselves living there? Does the layout work for them and their family life? Where would they put their furniture? How would they use the space?
So you and your agent's job is to highlight the property, the features, the layout and the lifestyle that the property can offer a buyer in the initial marketing materials. Otherwise, your perfect buyer might just scroll past, and they'll never know that your property could have been the perfect new home for them, sadly, meaning that you have missed your buyer and will have to wait for someone else.
Images: Without any photos, a potential buyer will have no clue what the property looks like and will likely assume it's in a terrible state. Using high-quality images will showcase the interior of your home, but they can also be used to create intrigue to attract a buyer. Over and above taking a photo of each room, think about close-up shots of some fixtures and fittings or perhaps peeking through a door that is ajar to the room inside. The photographs will be the first thing that property searchers see, and you need to draw them into looking at your property in further detail. Consider changing the order of the images, leading with an interior shot rather than the front of the house to pique interest and encourage people to click for more information.
Layout: A floor plan will show the layout and size of each area in the house and can also be a helpful tool if there is scope to extend the property or reconfigure the interior. The layout can also be shown using virtual tours or a video and can be particularly useful for potential buyers who are more visual.
Features: You need to highlight the property's features; after all, these will set your home apart from the other properties on the market and could be why your marketing price may differ from the competitors. Photographs work well, and don't forget to highlight these features in the video, too.
Lifestyle: Words used to describe the property can be a great way to evoke emotion and showcase the lifestyle in the property. More than simply a bullet point list of the rooms, the written description can describe special occasions or significant events in the property to pull at the viewers' heartstrings. Perhaps there is a perfect spot for the Christmas tree or a lovely sun trap patio that gets morning sun to enjoy coffee in peace, listening to the birds.
Location: Location, location. Where the property is and the surrounding area is vital information. Your marketing will showcase the local area and amenities for buyers to decide whether they want to live there. A property could be practically perfect in every way, but if it is in the wrong town or street for the buyer, they will not buy it.
If you successfully showcase all of these points within your property marketing and your agent manages to reach a broad audience with this information, you will surely have offers flooding in. A buyer will need to know enough about the property to interest them before they go to the effort of arranging a viewing appointment, so give them the information they need.
To learn how our team of property selling experts can help you meet all of these points, ensuring a fabulous sale process, get in touch today.