How to Appeal to the Right Buyer When Selling Your Home and Why It Matters
You’ve decided it’s time to sell your home. While your estate agent will help you find a buyer, what can you do to help attract the right one? This article explores key strategies to help you connect with the ideal buyer and make your sale go more smoothly.
As life evolves, your property may no longer suit your family’s needs. It might be time to sell the place you’ve called home for years and search for somewhere new that fits your current lifestyle. Maybe you need a bigger or smaller space, or perhaps you want to be closer to work or reduce the school run.
You’ve decided to put your home on the market. You may have spent time preparing your property for sale, tackling those long-overdue DIY projects and decluttering to ensure the photos look their best. These steps help you make the strongest impression and appeal to the right buyer.
It’s important to note that there’s never just one potential buyer for a property. If priced correctly, your home can appeal to a range of buyers. However, there will be one or two who fall in love with your property and walk in, immediately feeling at home. These are the buyers you want to connect with.
As your estate agent, it’s our job to find that perfect buyer among all the interested parties. Why focus on them? Because they’re the ones most likely to offer the best price for your property.
Consider this: when you’re merely content with something, you negotiate and watch your budget closely. But when you fall in love with a home, price becomes less of a barrier. If the house feels perfect and the buyer can afford it, they’re more likely to make a strong offer than someone who’s making compromises.
So, how do we find that perfect buyer? Beyond the essentials - presenting your property well and pricing it appropriately - you should reflect on why you bought the house in the first place. Who were you then? What made you fall in love with this home? Your circumstances may have changed, but those original attractions can help you understand what will draw the next buyer. Ask yourself: what sets this house apart from the rest?
For example, you may have bought the property when your children were young, and the excellent nursery down the road was a major selling point. Now that your kids are older, those priorities have shifted, and you’re more focused on their social lives and transport links. While your needs have changed, your home could be perfect for a young family seeking great schools and a safe garden. When marketing your property, highlight the features that would appeal to buyers in the same stage of life you were in when you bought the home.
This is just one example, but whatever your reasons, your home spoke to you when you bought it. Look back to when you bought the property - this is the buyer you are trying to attract. Consider their needs, wants, desires, and dreams. They are who you were all those years ago. By appealing to these dreams and aspirations, you'll naturally draw the right buyer to your home.
What mattered most to you when you purchased this property? Was it the proximity to schools? The ability to walk to a charming pub for a Sunday roast and relax by a cosy fireplace? Or perhaps the convenience of good transport links for your daily commute?
Harness those positive memories to entice a new buyer to make an offer. Share with your estate agent the features that attracted you to the property, rather than focusing on the reasons you’re moving on.
If you’re ready to put your home on the market, contact our team of property experts. We’ll be happy to discuss your sale and purchase in detail to help you make your next move.