Discover the number 1 tactic to look for when choosing an estate agent to sell your home
Choosing the right estate agent is a crucial decision to get right from the outset. More than just whether you liked the agent personally, you need to know what they will do to promote your property to find the perfect buyer for your home. Read this article to discover a key method that all agents should be using to sell your home.
When selling your home, choosing the right estate agent is one of the most important decisions you'll make. Fees, local knowledge and customer service all matter, but in today's fast-moving property market, one factor stands out more than ever: video marketing.
Across the UK, video has become one of the most powerful tools for showcasing homes and attracting motivated buyers. Yet many homeowners still underestimate just how significant a well-produced video can be in shortening time on the market, increasing interest and achieving a stronger sale price.
If you're preparing to sell, here's why choosing an estate agent who uses professional video marketing should be at the top of your priority list.
1. Video Brings Your Home to Life in a Way Photos Can't
Photographs remain essential, but they come with limitations. They capture isolated moments, cropped corners, and still frames, often leaving buyers unsure about the layout, flow, or the true feel of the home.
Video, on the other hand, offers:
- A complete sense of space and movement
- A walkthrough experience that mirrors an in-person viewing
- A realistic understanding of room proportions
- The ability to create an emotional connection
Buyers are far more likely to enquire when they already feel as though they've been inside the property. Video builds trust and clarity from the very beginning.
2. Video Attracts More Serious, Qualified Buyers
When buyers can watch a video tour before booking a viewing, they self-filter. Only those genuinely interested in your home will make the effort to see it in person.
This leads to:
- Fewer time-wasting viewings
- More motivated viewers
- Faster offers
- Higher conversion rates from viewing to offer
Sellers often report that the majority of viewers who watched the video beforehand arrive already excited, which significantly increases the chance of a good offer.
3. Homes with Video Receive More Online Exposure
Most property searches in the UK begin online, and the platforms buyers use - Rightmove, Zoopla, OnTheMarket and social media - all of which favour video content because it,
- Increases click-through rates
- Keeps buyers engaged for longer
- Is shared more on social media
- Can be used in paid advertising to reach wider audiences
Agents who invest in video marketing can push your property further, reaching more people, more often, in more places.
In a crowded market, this exposure can be the difference between a slow sale and a competitive one.
4. Video Adds Professionalism and Prestige to Your Listing
A professionally produced video positions your home as a premium product, regardless of its value or size.
Video signals to buyers that:
- The property is worth paying attention to
- The agent is invested, proactive and modern
- The seller cares about presentation
- The listing stands above competing homes
Properties of all sizes and values will see a noticeable boost when presented through high-quality film.
5. Social Media Loves Video - and So Do Buyers
The way buyers search for homes has changed dramatically. Beyond the major portals, Instagram, Facebook, TikTok and YouTube have become essential tools for property discovery.
Short-form video content is particularly powerful on social media:
- It's easy to share
- It grabs attention immediately
- The algorithms prioritise it
- It's perfect for buyers who are just browsing and may not yet be actively searching
An estate agent who understands modern social media marketing can attract buyers who never would have found your property otherwise. Video is the most effective way to do this.
6. Video Helps Showcase Key Features and Lifestyle Elements
Every home has stand-out features that deserve more than a single photograph. Things like:
- Open-plan living spaces
- Garden views
- Unique layouts
- Renovated kitchens or bathrooms
- Character details
- Outdoor seating areas
- Nearby countryside or landmarks
Video highlights these elements and, crucially, communicates lifestyle, something photos alone rarely achieve.
A garden in bloom, a cosy fireplace, a sunlit conservatory or a scenic walk from the doorstep can be captured beautifully on film, helping buyers imagine living there. Lifestyle sells. Video delivers it.
7. Video Builds Emotional Connection - The Key to Faster Sales
Ultimately, people don't just buy houses; they buy how those houses make them feel.
Video:
- Sets the mood
- Tells the property's story
- Helps buyers visualise their future life
- Creates instant emotional attachment
Homes that generate emotional responses sell more quickly and attract stronger offers. Video is an excellent tool for creating that emotional pull before the viewer even steps through the door.
8. Virtual Viewings Are Increasing - and Video Makes Them Possible
The way people view homes has changed dramatically in recent years. Today:
- Relocators
- Busy professionals
- Overseas buyers
- Investors
- First-time buyers
All commonly rely on virtual viewings.
A high-quality video walkthrough enables these buyers to make decisions quickly.
In competitive urban or commuter markets, this can be a considerable advantage, often leading to offers within days.
9. Video Helps Your Home Stand Out in Competitive Markets
If similar properties are available in your area, video gives yours the edge.
Imagine two nearly identical listings:
- One with just photos
- One with a professional video walkthrough
Buyers will almost always click on and remember the property when it has a video.
Video doesn't just add value; it differentiates your home from the rest, especially in areas where multiple similar properties are competing for attention.
10. It Shows That Your Estate Agent Is Ahead of the Curve
Choosing an agent who invests in video marketing says a lot about the level of service you can expect.
It shows they are:
- Proactive
- Forward-thinking
- Up to date with modern buyer behaviour
- Willing to invest in selling your home
- Offering more than the basic "photos and a floor plan" package
In a market where some agents still rely on outdated methods, working with a video-led agent ensures your home benefits from a more effective, modern approach.
Final Thoughts: A Smarter Way to Sell Your Home
Video is no longer an optional extra - it's a crucial part of successful property marketing in the UK, and investing in professional video services can lead to faster sales and higher offers, making it a worthwhile expense for homeowners and agents alike.
A home advertised with a professional video tour:
- Achieves more online visibility
- Attracts more engaged and serious buyers
- Stands out from the crowd
- Sells faster
- Is more likely to achieve a higher price
If you're preparing to sell, choosing an estate agent who embraces video is one of the most powerful decisions you can make.
Whether your home is a rural cottage, a city flat, a family semi or a luxury property, video helps showcase it in the best possible light. It ensures it reaches the widest, most relevant audience.
Get in touch with our team of property experts to learn more about how we market homes to find buyers quickly and with the best offers.